Lack Of A Clear Vision For A Digital Customer Journey

Small to Medium-Sized Businesses that succeed in creating a digital business and customer value proposition doesn’t get there by accident. They develop a clear vision of how they will meet their customers’ digital needs, set objectives against that vision, and execute – often over multiple years. 

Often, SMBs that are not succeeding haven’t painted a clear picture of what they want – or need – to be when they digitally “grow up.” While clarifying this vision doesn’t get you there by itself, it’s only one of many steps. Not having a vision is like going on a road trip without a destination. It’s always possible you could stumble into something great, but probably not.

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