Business Resistance To Change - Matthew T Barton

Business Resistance To Change

From experience, my guesstimate is that perhaps 10-15% of SMB professionals and businesses many love change and emerging technologies. They are excited by continually having new challenges to tackle and new things to learn. But for the other 85-90%, difference equals pain. Digital transformation, by its very nature, upsets a lot of apple carts. However, the truth is that in times of business innovation, not changing your SMB strategy is far riskier than doing nothing. It just doesn’t always feel that way.

Resistance to change manifests itself in a myriad of ways. Kodak invented the digital camera, but the internal resistance to change led the company to bury the ideas because it threatened its legacy film business. Imagine what Kodak could have been had it done what Bell Atlantic did when it realised how bleak the future of landlines looked — it became Verizon, which is now a dominant figure in the broadband, wireless and cable television industries. Did mobile phones decimate the landline business? Yep. But Bell Atlantic “protected” itself by accepting that change was on the horizon and transformed by making the difficult decisions required to adapt to that change.

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“Matt is a fantastic person to work with and did an exceptional job on our most recent project. A talented, motivated, and innovative co-worker who is meticulous, responsible, and achievement-oriented. Matthew’s focus is on ensuring maximum customer satisfaction. Matt is extremely wise for his years and is a natural leader who brings his best to every engagement, which ensures success for all projects.”

“Matt is a fantastic person to work with and did an exceptional job on our most recent project. A talented, motivated, and innovative co-worker who is meticulous, responsible, and achievement-oriented. Matthew’s focus is on ensuring maximum customer satisfaction. Matt is extremely wise for his years and is a natural leader who brings his best to every engagement, which ensures success for all projects.”

“Matt is a fantastic person to work with and did an exceptional job on our most recent project. A talented, motivated, and innovative co-worker who is meticulous, responsible, and achievement-oriented. Matthew’s focus is on ensuring maximum customer satisfaction. Matt is extremely wise for his years and is a natural leader who brings his best to every engagement, which ensures success for all projects.”

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“Matt is a fantastic person to work with and did an exceptional job on our most recent project. A talented, motivated, and innovative co-worker who is meticulous, responsible, and achievement-oriented. Matthew’s focus is on ensuring maximum customer satisfaction. Matt is extremely wise for his years and is a natural leader who brings his best to every engagement, which ensures success for all projects.”

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